Apple will reduce the price of the iPhone in some countries

Apple's iPhone revenue fell 15 percent last year compared to the previous year, and maybe that's why Tim Cook, the company's CEO, says it is reconsidering its prices, declining in some countries.
Apple devices are expensive. They are of high quality, and their operating systems are really well optimized, but an iPhone, an iPad Pro or a MacBook are considerable monetary investments, and more in the current economic situation.

Although the iPhone X was a great success due to its novelty, the XS, XS Max and XR models of this year have not had the same reception. In fact before we see the iPhone 6 and iPhone 8 in listings of the 30 best-selling phones that the new Apple phones. Yes, they are older, especially the 6, but their performance is also very good today.

In total, the company's revenues fell by 5% compared to last year and amounted to US $ 84,300 million. It is the first quarterly fall of the company since 2016. Maybe now is the best time to rethink their management and introduce changes.